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Tools for Becoming More Customer-Centric
Are publishers customer focused? This question was raised recently in a Scholarly Kitchen blog post, and the thought-provoking answers of nine industry insiders were far from definitive. There was broad agreement that asking the question has inherent value. However, there were differing ideas about how to determine what drives the development of new products and […]
What Publishers Need to Know About eBook Conversion
For some publishers, printing and eBooks go hand in hand. For others, their titles are converted to eBooks later, or even released exclusively as eBooks. Regardless of whether you’re releasing both simultaneously or converting existing titles, Sheridan can help guide you through a smooth eBook conversion project. Because conversion is just one piece of your […]